The books below are all based on Michael Ruge's experience through more than 15 years as a player in the global market place. They are all written in English and they are all in paperback to signal that they should be considered tools to bring along when you travel to the various export markets.

Click on a title:

"International Sales"

Michael Ruge, founder of Scandinavian International Sales, has written this insightful and enjoyable guide to the complex world of international sales.

International Sales travels through all practical issues concerning export starting from the initial idea of exporting across the various new business cultures you will meet and ending with ideas on how to handle and manage your dealers as well as your export sales organisation.
Exerpts from the reviews:

"This book is easily read and with many good, illustrative examples. It is at times even humorous, something you rarely meet in book on subjects like this one. Best of all, you are not in doubt that the book is written by someone with both a theoretical background but much more importantly someone who has been out there and have a vast practical background...Without much hassle you will be able to go out there and ‘just do it’!"
Per Heisselberg, President/CEO, Maersk Shipping, Southern Africa.


"For the un-experienced who is considering embarking into international sales the book can be used as preparation for meeting many of the unavoidable obstacles which are a fact of international sales ...For the experienced export sales manager the book is a first-rate reference guide and check list when approaching new markets or new channels of international sales and distribution.!"
Gregers Schmidt, General Manager, FLS

Table of Contents.
You can purchase the book online here.

"Sales & Negotiations"

Sales & Negotiations starts with sales planning and leads the reader into the actual sales call and the psychology of communication that surrounds it. The book is written for both the experienced and the inexperienced sales person.

Besides sales and sales communication you will find sections about negotiation, Key Account Management, Management by Objectives and more.

Table of Contents.
You can purchase the book online here.

"Strategy Driven Growth"

Strategy Driven Growth takes the reader through some of the important strategic considerations which lead to the best results.
The book contains, among other things, a practical guide to producing a strategy that leads to growth - if you remember to follow-up!

Table of Contents.
You can purchase the book online here.

"Management"

Management is a book which based on practical experience gives you the tools to become successful through your employees.

Table of Contents.
You can purchase the book online here.