Mission

The mission of Scandinavian International Sales is to be the most respected partner in the global food industry as well as among the suppliers of capital goods to the food industry.
This respect is at all times based on:
  1. Our thorough understanding of the objectives of the various branches of the food industry.
  2. Our thorough understanding of the production processes they are selling into and applications of the solutions we are selling
  3. Our thorough understanding of the solutions we are selling on behalf of our partners
  4. Our Sales professionalism, and
  5. Our respect for our partners and our customers

About Michael

Michael Ruge, founder and CEO of Scandinavian International Sales.
Masters Degree in Economics

President/CEO Mekos Laboratories A/S
Mekos is a pharmaceutical company producing and marketing skin allergy tests. Helped the investors to restructure the company and sell it at a favourable price to a US based company.

V.P. Sales & Marketing, Gerhardt International A/S
Helped turn the company from a net loss on core business to a net gain in 1½ year by structuring sales and product management. And follow-up and follow-through!

President, Sonion Roskilde A/S
Responsible for the sale of hearing components

V.P. Sales & Marketing, Foss A/S
Helped the company grow from some DKK 200 million to DKK 1.3 billion in 8 years. By opening new geographical markets and new customer segments internationally.

Director, Mercuri International Danmark A/S
Developed several large, international accounts. Best sales several years.

Deputy to the marketing director, Dansk Olie og Naturgas A/S
Part of the introduction of natural gas for industrial use in Denmark

Economist, Rigsrevisionen (State Auditor)
Rationalised the public production of maps in Denmark and saved thereby the taxpayers for several million USD yearly.

Lecturer, University of Copenhagen, Institute of Economics

Background

Scandinavian International Sales was formed to express my wish to share my experience in International Sales. I wanted to publish a handbook for exporters in English. It surprised me that there didn't seem to be much interest with established publishers for an English-language book in Denmark so I decided to establish my own publishing company.

Then came the idea of doing it myself. And right now I am positively surprised by the high level of interest there has been to partner with me and let me handle the export to the closest markets.Today the focus is on Scandinavia and Northern Europe, and on the dairy and the meat industries. But considering the relations I have build up over many years in North and South American as well as in South East Asia (incl. China) the potential for future growth is certainly there and the sky is the limit.